The rarest whiskey you can easily buy

What makes single barrel whiskey awesome?

Whiskey is more popular than ever.  Demand for the distilled spirit is at an all-time high.  People can’t seem to get enough, especially in the autumn.  That’s when many brands release hard-to-find limited edition whiskies.  You’ve seen the images of people camping out in front of liquor stores for the chance to buy a bottle of Pappy Van Winkle or the like.  But there’s no need to camp out or spend hundreds of dollars for a unique whiskey.  This holiday season (or any time of year), pick up a bottle of single barrel whiskey.

Most of the whiskey you see is a batching of many barrels that can number in the hundreds.  Why so many barrels?  It’s done to keep a consistent flavor from bottle to bottle.  Whereas a single barrel is just that – whiskey that comes from one barrel.  Each barrel will taste different than the next.  Two barrels resting beside each other can be wildly unique.  By definition, that makes it a rare whiskey, one that whiskey lovers will enjoy tasting.

We recently joined Tracy Napolitano, co-founder of the New Orleans Bourbon Festival, for a single barrel selection at Jack Daniel’s distillery in Lynchburg, Tennessee.   The distillery presented us with three unique barrels of whiskey to choose from.  The first tasted just like Jack Daniel’s Tennessee Whiskey, while the second and third barrels went in different directions.  The second sample had a creaminess not found in the Tennessee whiskey.  We chose the third sample unanimously, as it deliciously featured butterscotch and cocoa – notes not generally associated with Jack Daniel’s.

Depending on the brand, a bottle of single barrel whiskey can start at about $25, an attractive price if you have lots of gifts to buy.

Why wait in line for days or spend hundreds of dollars on a bottle of rare whiskey when some of the rarest whiskey in the world is sitting right there on store shelves?

Watch the video to learn more.

Bobby Childs is the Creative Director at FOX 8 in New Orleans by day and whiskey writer by night.  Follow his whiskey blog at