Camp Out to Win Free Chick-fil-A for a Year
What is a First 100? This is the event that immediately precedes the opening of a new Chick-fil-A. It’s the reason complete strangers camp out in below freezing weather overnight in a parking lot. Participants arrive at 6 a.m. the morning before the grand opening of the new location, and 110 (100 winners + 10 alternates) are chosen to potentially win the grand prize – free Chick-fil-A for a year. Participants then must remain on-site for the next 24 hours to win the prize. You set up camp, take part in games, get swag, eat chicken for all three meals, and if you’re still there in the morning, walk away with a card loaded with 52 chicken sandwich meals, including fries and a drink.
Thanks to great support from our station family, we were warm, productive, well-entertained, and won the prize (we were contestants #40 and #41).
Check out our video of this quintessentially southern tradition, and if you’re feeling brave enough, go here to see a list of future openings.